It’s very easy to take oxygen for granted. We breathe it automatically to live and when we stop breathing it, we die. Oxygen is important because it is the key element responsible for the healthy life and activity of all cells. When you realise all the key roles oxygen plays in the way your body functions, it becomes clear that the little O2 molecule is the most important nutrient we consume.

Your brain requires 25% of your body’s total oxygen supply, otherwise your brain function is affected. After our twenties, we lose the ability to carry oxygen in our body by about 1% per year, which contributes to ill health and the effects of ageing.

In 1931, biochemist Otto Warburg won a Nobel Prize in Medicine for his work around oxygen- deprived cells. He stated that “all normal cells have an absolute requirement for oxygen, but cancer cells can live without oxygen – a rule without exception. Deprive a cell 35% of its oxygen for 48 hours and it may become cancerous.” Dr. Warburg claimed that the root cause of cancer is oxygen deficiency, which creates an acidic state in the human body. Dr Warburg also discovered that cancer cells are anaerobic (do not breathe oxygen) and cannot survive in the presence of high levels of oxygen, as found in an alkaline state.

What Causes Oxygen Deficiency?

In a nutshell, oxygen deficiency is caused by the air we breathe and the food we eat!

Our bodies were built for a world with better oxygen levels. Unfortunately, we may not be able to get all the oxygen we need simply by breathing, as pollution in major cities impedes the quality of the air we breathe.

Processed foods have no natural oxygen levels, so our system robs oxygen from other bodily functions, such as the brain for thinking, in an attempt to metabolise the oxygen-deficient processed food.

When the body cannot steal enough oxygen to break down and thoroughly burn away the processed food, you end up with a constant build-up of residue (toxins) that further harms the body.

A diet high in acid alters the body’s natural alkaline pH balance, causing viruses and bad bacteria to thrive, which stresses the immune system and depletes even more oxygen from the body.

Medications, contaminated water supplies, lack of exercise, excess weight and excess food and alcohol consumption all contribute to oxygen deficiency. The more food you eat and alcohol you drink, the more oxygen you need to digest the food and eliminate alcohol from the body.

Supplementing With Oxygen Supports

 Increased Energy Levels

Oxygen is responsible for about 90% of your body’s energy. That’s because the energy in the food and drinks you consume has to be converted by oxygen into energy the body can use. The more oxygen you can make available, the faster this process can happen and the higher your energy levels.

 Enhanced Daily Vitality

Your body’s oxygen levels vary throughout the day, depending on factors like what activities you’re doing, what you’ve had to eat and drink, where you are in the world and how stressed you are. When your body is using up lots of its oxygen resources, you’re not going to feel very energised. In fact, some people feel lethargic and fatigued all the time. A morning boost to your oxygen levels can make a difference to your whole day.

 Brain Power

Your brain uses about 25% of the oxygen you take in, even though it is only about 2% of your body mass. This oxygen is vital to maximise mental clarity, concentration, memory, decision making, judgement, balance and reaction time – your entire cognitive performance. Keeping oxygen levels elevated means you will be at your sharpest during meetings, and more focused whilst doing computer work.


After peaking in our twenties, our body’s natural ability to process oxygen diminishes by about 1% a year. We notice our energy and stamina levels ebbing away, our performance declines and eventually we find that we have trouble doing things we used to find easy. Higher oxygen levels help people over thirty to combat this decline and live a more active lifestyle.

 Fat Burning

ONLY oxygen breaks down stored fat into energy – and it’s hard work! It takes around twice as much oxygen to break down 1g of fat as it does to break down 1g of carbs or protein. When fat is broken down by oxygen in the energy cycle, it is simply converted to carbon dioxide and water and easily passes out of the body.

 Stamina and Endurance

When your lungs are bursting, your heart is pounding and your muscles are burning, they’re all crying out for one thing – oxygen. It’s a scientific fact that oxygen is almost always the limiting factor in athletic performance.The more effectively you can deliver oxygen to your muscles, the better they can handle physical exertion. The best endurance athletes have a very high ability to process oxygen.This allows them to stay in their aerobic performance zone longer, before lactic acid kicks in as they tire and their oxygen levels diminish, leading to muscle fatigue and soreness. With higher oxygen levels, you can go at higher intensity for longer.


After vigorous exercise the body goes into ‘oxygen debt’ and urgently needs more oxygen to metabolise lactic acid. Supplementing oxygen levels allows the body to restore all systems to their normal states faster, so you spend less time with muscle pain and fatigue and can get back to peak performance quicker.

 Stress Reduction

Stress comes in several forms such as mental stress, emotional stress, toxic stress, physical stress, work-related stress. Your body is hard-wired to treat these stresses as threats and releases a surge of hormones, which can only be neutralised by oxygen.This raises the blood pressure and heart rate as the body craves more oxygen to help it cope.Improving your oxygen levels through supplementation helps counter this craving and brings the body back into balance.

 Cellular Health

Every one of the trillions of cells in your body MUST continuously receive adequate oxygen to function properly, complete all its metabolic processes, and regenerate correctly.

 Optimal Metabolism

Many metabolic functions take place in the body and they ALL require oxygen. The main purposes are the conversion of food/fuel into energy and nutrients that cells can use, and the elimination of waste. Food in your stomach has to be combined with oxygen to be useful to your body. The more oxygen you give your body, the better it will function.

 Toxin Removal

We eat, drink, breathe and absorb toxic material. All toxins must be combined with oxygen to be removed from the body, so the more toxins you ingest, the more of your oxygen resources must be used up to clear them.

 Sleep Quality

While we are sleeping our brain reorganizes all the information it has taken in during the day. People with low oxygen levels often have light, disrupted sleep, which means they are unlikely to get sufficient REM sleep to be fully rested and restored.

 Social Activities

Alcohol displaces oxygen in the bloodstream, meaning that the body and especially the brain, receives less and less oxygen as more alcohol is consumed. The removal of alcohol from the system only happens when it is combined with oxygen. The more oxygen that can be made available to the body, the faster this process can take place, which means you’ll feel better, quicker!


Aircraft cabin pressure is set significantly lower than at ground level, so less oxygen is available. This is especially an issue on long haul flights, where fatigue and jetlag can really disrupt your trip. Similarly, for long distance drivers continually recycled air inside the vehicle reduces its oxygen content and can lead to drowsiness and poor concentration.

A convenient way to benefit from supplementing with oxygen.

SuperCells is made from liquid that is super-charged with oxygen, in a form that your body can easily absorb. While most people think of oxygen as a gas, a unique manufacturing process makes the oxygen become part of the liquid. When you open a bottle there are no bubbles and no oxygen escaping, it stays in the liquid until you drink it, bypassing the lungs and is then readily absorbed into the bloodstream for distribution to your cells.