We believe it’s possible to create cellular health that defies genetic disposition and unlocks the potential of every human being. Our mission is to meet people at their current health baseline and propel them to a superior level, across all aspects of their life.



We believe that health begins and ends at the cellular level. We all started out as a single cell and now each of us is a multi-trillion cell organism. We are a community of cells acting together in a way that is unique and different from everyone else.

It all comes down to the cell and keeping it healthy, so we can live life to its full potential.

We can’t choose your lifestyle for you, however, what we can do is provide you with a choice of products that support your cells in every way and help them to thrive better than they would have otherwise.

We welcome you to join us in making health simple again.

So simple, it all starts with a single cell.


Selina Cheney is a certified Health Coach who specialises in “cell-hacking”. Her healing journey began after a stressful career of more than 20 years in senior corporate positions within the media and advertising industry. This demanding career caused her to experience burn out, which ultimately led her to a path of healing and she learnt that life doesn’t have to be so hard.

Selina studied with the Institute of Integrative Nutrition (IIN) and became a certified Health Coach. After getting her own life back on track, she decided to follow her passion and start her own company in the health and wellness industry. She went on to become a qualified Psych-K Facilitator, a modality that deals with belief systems that are held at the cellular level and is currently undertaking training in Neurofeedback (brain function training).

She discovered that true health begins at the cellular level and should be approached from a physical, emotional and spiritual standpoint. To this end, Selina has gathered cutting-edge products that serve the purpose of attaining physical cellular health, as well as services that offer help in emotional health and belief systems. She offers a comprehensive coaching program that incorporates utilising her own range of products, health coaching, Psych-K and Neurofeedback. This comprehensive approach to cellular health is the first of its kind, leading the way in breakthrough health practices.

Having experienced the benefits of all modalities for herself, Selina is committed to helping others heal using her unique combination of skills, which she believes offers a health solution that really works.  If you are interested in working with Selina, please email support@mysupercells.com